We’ve only just finished our Christmas chocolate, yet the shop shelves are already brimming with Easter eggs.
If you’ve seen them, you might be intrigued to hear that there’s a somewhat hidden reason why stores put out Easter delicacies right after the holiday season.
It’s a psychological technique that motivates you to spend more because you’re afraid your fave goodies may be run out by March 31st.
And it appears that the tactic is working, as buyers are presently going crazy over one specific product that has returned to grocery shelves.
Nestle fans are gushing about a new Easter egg that they claim is ‘hands down the greatest’.
Which one is it, you wonder?
The KitKat Caramel Cookie Collision Incredible Egg, but it’s what comes with it that’s causing such a fuss.
The egg comes in a box containing two KitKat Chunky Caramel bars and a bag of KitKat Cookie Dough Mini Eggs and features a caramel-flavored chocolate shell with actual cookie chunks.
And it’s these little eggs that everyone is ecstatic about.
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A snap of the sweet treat was uploaded by @newfoodsuk on Instagram, where it has garnered thousands of likes. They captioned the post, writing: ‘We are so glad these beauties are back!!’
And they aren’t the only ones.
A user named @allthetimesnackin said they were their ‘absolute fave’ Easter chocolate, while @gracenicholass replied: ‘This is hands down the best Easter egg’.
She went on to proclaim that Nestle needed to start selling them ‘individually’.
Others begged their friends to buy one if they saw one, while @markwhittamore simply proclaimed ‘Wow!!’
For those interested in buying the Easter egg for themselves, it’s currently being sold for £10 at ASDA.
Customers have also discovered the egg in-store at Tesco, albeit it is not yet mentioned on their website.
If cookie dough eggs aren’t your thing, there are a lot of new Easter goods on the market this year, like a Salted Caramel Lindt Bunny.
Other new Easter eggs include a Cadbury Caramilk Easter Egg, a Rowntree’s Randoms Incredible Egg with marshmallow and mixed fruity pieces in the shell, and M&S’s Choccy Hot Cross Bun Bites, which are chocolate coated fudge pieces with a light and tasty hot cross bun spice.
Source My Celebrity Life.